Hi, I’m Petra—a designer and art director specializing in visual identities, package design and websites.
Packaging and menu for The Goods, a Toronto-based company and store-front that offers nourishing and real prepared foods.
Visual identity, website, packaging etc. for Materia, a wholesale biotechnology company offering sustainable, naturally sourced high-quality ingredients for the skincare industry.
Visual identity and packaging for NOCO, a clean food company offering gluten free pastas and sauces made with no compromise on flavour or ingredients.
Visual identity for Schools of Dreams, a charitable organization that builds schools and provides access to education for young children in rural Ghana.
ORW
Visual identity and marketing materials for One Roxborough West—a progressive new condo development located at the confluence of Toronto’s tree-lined Summerhill neighbourhood, and an iconic high street.
Case study coming soon.
LIVING BEAUTY
Brand, art direction and editorial design for Living Beauty—an industry leader in the beauty, skincare and wellness space.
Case study coming soon.
Brand refresh for Bad Girls Collective, a community that aims to connect women through multiple platforms, primarily a run club and book club.
LOGO MARKS
Logos and wordmarks designed for various clients.
CLUCK CLUCKS
Visual identity, packaging, menus and environmental design for Cluck Clucks—a family-run chicken & waffles joint with a whole lot of heart.
Case study coming soon.
Visual identity and packaging for Dear Snackers, a fun new brand of snack foods bringing the all-natural superfood ‘makhana’ to the western world.
A playful and experimental visual identity for a world-class, full-service post-production studio.
ICONOGRAPHY
Iconography set for one of Shoppers Drug Mart’s summer campaigns.
Visual identity and packaging for Lemon Aide, a line of household cleaning products made with lemon and lavender essential oils, from Modern Apothecary.