Hi, I’m Petra—a freelance designer and art director specializing in visual identities, package design and websites.
Visual identity, website, packaging etc. for Materia, a wholesale biotechnology company offering sustainable, naturally sourced high-quality ingredients for the skincare industry.
Visual identity and packaging for NOCO, a clean food company offering gluten free pastas and sauces made with no compromise on flavour or ingredients.
Brand, art direction and editorial design for Living Beauty—an industry leader in the beauty, skincare and wellness space.
Packaging and menu for The Goods, a Toronto-based company and store-front that offers nourishing and real prepared foods.
Visual identity and packaging for Retro Beauty, a clean beauty brand with a contemporary retro vibe.
ORW
Visual identity, marketing materials and website for One Roxborough West—a high-end new condo development located in Toronto’s chic Summerhill neighbourhood.
Case study coming soon.
Visual identity for Schools of Dreams, a charitable organization that builds schools and provides access to education for young children in rural Ghana.
WEST PORCH
Visual identity, website, and marketing materials for West Porch—a brand offering stunning and design-forward outdoor kitchens and living spaces.
Case study coming soon.
LOGO MARKS
Logos and wordmarks designed for various clients.
CLUCK CLUCKS
Visual identity, packaging, menus and environmental design for Cluck Clucks—a family-run chicken & waffles joint with a whole lot of heart.
Case study coming soon.
Brand refresh for Bad Girls Collective, a community that aims to connect women through multiple platforms, primarily a run club and book club.
Visual identity and packaging for Dear Snackers, a fun new brand of snack foods bringing the all-natural superfood ‘makhana’ to the western world.
A playful and experimental visual identity for a world-class, full-service post-production studio.
ICONOGRAPHY
Iconography set Shoppers Drug Mart.
Visual identity and packaging for Lemon Aide, a line of household cleaning products made with lemon and lavender essential oils, from Modern Apothecary.