Dear Snackers

Visual identity and packaging for Dear Snackers, a fun new brand of snack foods bringing the all-natural superfood ‘makhana’ to the western world.

Dear Snackers is a love letter; to the health nut, the snack lover, the millennial mom, the yogi, the pot-head. The design system pulls visual cues from this idea of a letter. The wordmark is anchored with a keyline, referencing the lines on a ruled sheet of paper. Postage marks and typewriter fonts inspired the call-outs and typography choices.

The colour palette references each flavour, and works together to create a cohesive yet playful and adventurous visual language. The packaging stands out on shelf, amongst a sea of competitors, while fitting seamlessly within the category.