Lemon Aide

 

Identity and packaging for Lemon Aide, a line of household cleaning products made with lemon and lavender essential oils, from Modern Apothecary.

With a playful and slightly retro look and feel, the Lemon Aide identity speaks to the simple, joyful and good old fashioned nature of the product – delicious scents and purely natural ingredients with no harsh or toxic chemicals.

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Scope: Brand identity, packaging
Creative Direction: Aprile Elcich