Hi, I’m Petra—a designer and design director specializing in visual identities and package design.

With an entrepreneurial background and over thirteen years of experience in branding, advertising, and retail design, my work spans multiple industries including food & beverage, beauty, cannabis and arts & culture—for both big brands and small businesses.

My critical eye for detail and strategic approach results in work that is smart, meaningful, engaging and beautiful.

On both a freelance and full-time basis, I’ve worked with many of Toronto’s top agencies. Currently Design Director at Public Office, I was previously Design Director at Leo Burnett and Whitman Emorson, and Designer at John St, Jackman and Arts & Crafts Productions.

SERVICES:

Branding/Visual Identity, including:
— Logos
— Design Systems
— Branded Content
— Marketing Materials
— Environmental & Interior Design

Package Design

Art Direction, including:
— Campaigns
— Photoshoots
— Social Media
— Experiential Design

Web & Digital Design

Iconography & Illustration

SELECT CLIENTS:

Arts Brookfield
Bad Girls Collective
Cluck Clucks
Cronos
The Drake General Store
Dear Snackers
Earthfare
The Goods
Kelloggs
Living Beauty
Loblaws & President’s Choice
Matter Company
NOCO
Redlab
Shoppers Drug Mart
Starbucks
TD
Twitter
WWF

RECOGNITION (2012-2023):

Communication Arts
The Advertising & Design Club of Canada (ADCC)
Applied Arts
Dieline
Strategy Magazine
Marketing Magazine
Lurzer’s Archive
Registered Graphic Designers of Ontario (RGD)
The Juno Awards