Shoppers Drug Mart
After developing a vibrant and graphic new look & feel for Shoppers Drug Mart, we were asked to produce their new permanent in-store imagery. Seeking to elevate the brand while retaining a casual element, the images are simple yet enticing, seeking to inspire and delight.
Keeping in line with the new brand style, the styling and compositions are graphic and colourful. The images are playful, friendly and speak to 'every day'–with an element of surprise when possible. Shoppers' iconic red and blue have been incorporated throughout to create consistency and recognizability.
Reaching a broad audience, the new images aim to capture real moments of every day. With simple styling and prominent use of colour and texture, the images aim to be friendly, inspiring and relatable.
FOOD
Photographer: Maya Visnyei
Food Stylist: Adele Hagan
Props: Catherine Doherty
CD: Mo Bofill, Pearce Cacalda
LIFESTYLE
Photographer: Sandy Nicholson
Wardrobe: Peter Papapetrou
Hair & Makeup: Sheri Stroh
Props: Cheryl Thompson
CD: Mo Bofill, Pearce Cacalda